Send an $18,000 reroof quote from the kitchen table. Document hail damage with timestamped photos. Track which Google Ads keyword paid for the $24,000 insurance job.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The $1 trial is Starter. Dispatch, two-way texting and job costing are on Crew ($39/mo).
The 5 things that decide whether you close the $18K reroof or lose it to a storm-chaser. Dispatch that puts your inspector on-site within 2 hours, photo-heavy job records the adjuster cannot dispute, milestone billing for the project work, Google Ads ROI tracking on expensive keywords, and a sales pipeline that follows the lead from doorknock to deposit. All in one app. Built for the tech who has stood on an 8/12 pitch after a hailstorm.
Hail hits Friday at 4pm. Saturday morning your reps doorknock the affected zip codes. Every conversation is logged. Every roof is photographed. Every appointment is scheduled. Your inspectors are on every interested roof by Monday at 4pm. The competition is still mailing postcards.
60-100 timestamped photos per job. Pre-job conditions. Damage detail. Every supplement justified visually. The insurance adjuster opens the PDF and has less reason to push back.
30% deposit at signing. 40% at material delivery. 30% at completion plus final inspection. You send each milestone invoice from the job, and the customer pays it by card or ACH from the link. You stop floating $18,000 in materials on your personal card waiting for a check that never comes.
Line items, notes, and photos stay on the job. Export the pre-job, in-progress, and post-job photos as a branded PDF report, and attach it yourself to the supplement request. Complete documentation gives the adjuster less reason to push back, so insurance jobs get paid sooner.
Roofing keywords can cost $40 to $120 per click. Claver's Google Ads and Meta conversion tracking follows the click through quote, signed contract, and final payment, so you can see which keywords are turning into real jobs and which are just spending your budget.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Roofing is the highest-stakes residential trade. The tickets are big. A $24,000 reroof is a normal Tuesday. The competition is brutal. Every hailstorm brings out-of-state storm-chasers with truck wraps and door-knocker armies. The workflow is more complex than any other trade. You deal with insurance claims, supplements, deposits, material orders, crew dispatch, milestone billing, and final inspections.
Most roofing software was built for the simple parts. Scheduling and invoicing. Claver is built for the hard parts. Winning the insurance claim. Documenting the supplement. Collecting the milestone payment. Proving which $80-a-click keyword paid for the $42,000 job.
Storm response is the workflow that decides your year.
When hail hits Friday at 4pm in metro Denver, the shops that own the next 72 hours own the whole storm cycle. Claver's dispatch board lets you assign sales reps to specific zip codes. Log every door-knock conversation. Photograph every interested roof. Schedule the inspector follow-up. No text-message thread gets lost between sales and ops. By Monday at 4pm your inspectors have walked every interested roof. The storm-chasers are still mailing postcards.
Photo documentation is what separates a fast insurance approval from a 6-week supplement battle. Claver structures every job around 60-100 timestamped photos. Pre-job roof condition. Every damage point. Every flashing detail. Every drip edge problem. Every soft decking find during tear-off. Every step of the install. The post-job final. The photo report the adjuster opens gives them less to argue with, so your supplement has a better shot on first pass and the insurance job gets paid sooner.
Milestone billing is the part that keeps you from going broke between deposits and final payments. Claver structures every contract. 30% deposit at signing. 40% at material delivery. 30% at completion plus final inspection. Each milestone goes out as its own invoice from the job, and the customer pays it by card or ACH from the link. You stop floating $18,000 in shingles on your personal card waiting for a check that will not come for another 5 weeks.
After every job, materials and labor are logged. Your $24,500 30-year architectural reroof shows 38% margin after the supplement. Your $11,800 pipe-boot plus chimney flashing job shows 51%. Your storm-tarp emergency at $850 shows 71% because your tech was up and down in 90 minutes. Now you know exactly what to bid on next quarter. You also know where you have been silently leaking money on the project work.
And here is where most roofers fly blind. Marketing spend. You are paying $40 to $120 per click on Google Ads for keywords like "hail damage roof repair Denver" and "emergency roofer Dallas." Some clicks become large insurance jobs. Some become nothing. On Business, Claver's Google Ads and Meta conversion tracking follows the click through quote, signed contract, and final payment, so you can see which keywords are producing signed jobs and which are just spending your budget.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit. AI summaries, app phone line, milestone billing, sales pipeline, and Google Ads ROI tracking. Same plans as every Claver page. No roofing upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
Most owner-run roofing businesses sell for a multiple of seller's discretionary earnings (SDE), set by repeat and re-roofing work, how much the business depends on you, and size. See the sold-deal multiples for roofing businesses and estimate yours with our service business valuation calculator.
No marketing dance. The questions roofing owners ask before they sign up.
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