Send an $8,500 6kW system quote from the kitchen table. Track the permit through utility approval to PTO without a spreadsheet. Know which Google Ads keyword paid for the closed deal, not just which one got clicked.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The $1 trial is Starter. Dispatch, two-way texting and job costing are on Crew ($39/mo).
The 5 things that decide whether the lead becomes an $8,500 install or dies in permit purgatory, sales pipeline that follows the lead from doorknock to PTO, on-site proposals with savings math, permit and interconnection tracking with carrier-by-carrier checklists, install crew and scaffolding and truck dispatch in one tap, and Google Ads ROI tracking on $80-a-click keywords. All in one app. Built for the tech who's stood on a Phoenix 8/12 in July rerunning conduit because the AHJ inspector failed the first run.
Every lead tracked: site survey scheduled, proposal presented, signed, design submitted, permit pulled, install scheduled, install complete, inspection passed, interconnection submitted, PTO received. You see exactly where every $8,500 deal lives in the 90-day cycle, and which ones are about to drop.
Build the proposal in the customer's living room: 6kW system, 16 panels, $8,500 cash or $68/mo financed, $2,550 federal tax credit, $0 first-year electric bill replaced by $68/mo system payment = $800/year net savings, $24,000 30-year. Customer signs and pays a deposit before you back out of the driveway.
Each utility has a different process. APS, SRP, PG&E, SCE, Duke, FPL. Build a job checklist for the steps you need to track: structural review, electrical permit, utility interconnection app, AHJ inspection, utility witness test, PTO. Log status with custom fields so every checkpoint is visible to your operations lead instead of buried in email.
Assign the install crew to the install date from the dispatch board, and use a job checklist to list what has to be on-site: scaffolding truck, rack delivery, the panel pallet. Tuesday 7am: 4-person install crew at 412 Northgate. No "where are the modules?" at 6:45am Tuesday morning.
Solar keywords can cost $40 to $120 per click. Claver's Google Ads and Meta conversion tracking follows the click through proposal, signed contract, and final payment, so you can see which keywords are turning into real jobs and which are just spending your budget.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Solar is a 90-day sales cycle wrapped around a 5-day install. The deal you closed Tuesday won't deliver revenue until October, and that's only if every checkpoint between today and then doesn't slip. Site survey, proposal, signed contract, design, structural review, electrical permit, install schedule, install, AHJ inspection, utility witness test, interconnection approval, PTO. Twelve checkpoints. Any of them slipping means cash flow falls behind.
The shops that scale solar run two things differently: they track every deal through every checkpoint without dropping one (because dropping a permit submission for a week is dropping $1,800 of margin), and they prove which $80-a-click Google Ads keyword paid for the closed deal, not just which one got clicked.
The pipeline is the engine. The permit tracking is what keeps it from stalling.
When you sit down with a homeowner Tuesday evening, the proposal builds itself in the app. 6kW system, 16 405-watt monocrystalline panels, Enphase IQ8 microinverters, $8,500 cash or $68/mo financed at 5.99%, federal tax credit $2,550 (30%), $0 first-year electric bill, $68/mo system payment after credit applied, $800/year net savings, $24,000 30-year savings. Customer sees the math, picks cash or financed, signs digitally, and pays a $500 deposit through Stripe. The deal moves from "Proposal" to "Signed" in your pipeline before you back out of the driveway.
Once signed, the permit grind starts, and this is where most solar shops bleed. Build a checklist for each utility's process: APS in Phoenix wants structural sign-off before electrical permit; SRP wants both submitted simultaneously; PG&E in California has a NEM 3.0 interconnection window to track; Duke in the Carolinas has its own permit and witness-test timeline. Log status as you go with custom fields, so your operations lead can see that a permit was submitted Tuesday morning and follow up Friday if status hasn't changed, instead of finding out three weeks later that it stalled.
Install dispatch is where the multi-vehicle, multi-crew complexity bites you. The install crew, the scaffolding truck, the rack delivery, and the panel pallet all need to land at the same address on the same morning. Assign the crew to the install date from the dispatch board, and use a job checklist to confirm every dependent piece, scaffolding, rack, panels, is accounted for before the day starts. No phone-tag at 6:45am trying to find where the modules are.
After install, the inspection and interconnection cycle is where a lot of installs stall for weeks. Say the AHJ structural inspector flags missing brackets on the south array. Your crew fixes it, you photograph the fix and log the rework on the job, and re-submit. The photos and timestamped notes on the job are your record if anyone asks what happened and when. The utility witness test and PTO still happen outside Claver, through the utility's own process, but you have a clean paper trail to point to.
And here's where most solar shops fly blind: marketing spend. You're paying $40 to $120 per click on Google Ads for keywords like "solar panel install [city]" and "residential solar [state]." Some clicks become real installs. Some become nothing. On Business, Claver's Google Ads and Meta conversion tracking follows the click through proposal, signed contract, and final payment, so you can see which keywords are producing signed jobs and which are just spending your budget.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit. AI summaries, app phone line, sales pipeline, permit tracking, install crew dispatch, and Google Ads ROI. Same plans as every Claver page, no solar upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
No marketing dance. The questions solar owners ask before they sign up.
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