Send a $4,200 brick repointing quote with mortar match and linear-foot pricing. Coordinate the mason and scaffolding and dump for the 2-day chimney rebuild. Track which Phoenix neighborhood pays the historic-mortar premium.
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The five factors that decide whether you book the brick repointing or watch it go to the next mason. On-site quotes with linear-foot and sqft and mortar-match pricing. Mason and scaffolding and dump dispatch coordination. Photo records of pre-existing condition and completed work. Real margin per job covering mortar mix and brick and dump fees and scaffolding rental. Google Ads ROI on $25-a-click masonry keywords. All in one app. Built for the tech who's repointed 60 linear feet of 1923 Phoenix bungalow chimney with a custom Type N lime mortar match.
Walk the project. Photograph existing brick and mortar joints and damage. Match the mortar. Use Type N for soft historic brick and Type S for newer harder brick. Build the quote in 8 minutes. Add 60 LF chimney repointing plus 12 brick replacements and custom Type N lime mortar match to get $4,200 with a 2-day timeline. Customer signs digitally and pays a 30% deposit before you back out of the driveway.
Lay out the whole arc on one job: scaffolding set Friday afternoon, mason repointing 30 LF Day 1, finishing 30 LF plus brick replacements Day 2, scaffolding takedown and dump trip Day 3. Each day and crew is on the calendar with its own checklist. You stop keeping the sequence in your head and start seeing it on the job.
Pre-job photos capture every existing damage point and mortar joint condition and brick spalling. During-install photos show joint raking and new mortar pointing and brick replacements. Post-job photos display completed work and cleanup. The customer portal shows the timeline. When an HOA architectural review board wants proof of the mortar match, you already have the documentation to hand over instead of scrambling for it.
Track mortar mix type N vs Type S vs custom historic. Track brick replacement matches. Track labor hours. Track scaffolding rental. Track dump fees. Track all per job. Your $4,200 chimney repointing shows 41% margin for 60 LF over 2 days with custom mortar. Your $18,000 stone veneer install shows 28% because the manufactured stone added 4 days of acclimation. Your $2,800 brick patch shows 51% because the mortar was standard Type N and the access was easy.
Masonry keywords cost $20 to $45 per click. Claver captures the Google Ads click ID and follows it through quote to signed contract to final payment. For example, "brick repointing Phoenix" might generate a strong run of clicks and signed jobs, while "mason near me" generates far more clicks and barely any revenue. Fund the first keyword harder. Cut the second.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Stucco and masonry is a high-skill trade with brutal mortar economics. Type N lime mortar that matches a 1923 chimney costs you $42 per bag and takes 4 hours of mixing per job. Type S Portland costs $14 per bag and mixes in 20 minutes. Use the wrong one on historic brick and you watch the chimney crack again in 18 months because the harder mortar broke the softer brick. The shops that win price the mortar match into the quote so the customer pays for the right mortar. They document the work so the next callback is not a warranty crisis.
The shops that win do two things differently. They quote on-site with the right mortar type built into the price so the customer pays for Type N when she has 1920s brick instead of the cheap Type S that will damage her chimney. They coordinate the mason and scaffolding and dump across the 2-day arc so the install lands on schedule.
Mortar-match pricing is the engine. Pre and post photo documentation is what protects the warranty.
When you walk Mrs. Castillo's 1923 Phoenix bungalow chimney on a Saturday morning the quote builds itself in the app. Photograph the existing brick which is 1923 soft red with 60 linear feet of joints and 12 spalled bricks needing replacement. Note the original mortar is Type N lime confirmed by acid test on a sample chip. Measure linear feet of joints to repoint totaling 60 LF with 32 LF on the south face and 28 LF on the east face. Identify the mortar match as custom Type N lime mortar at 1:1:6 ratio of lime to Portland to sand to match the 1923 original. Build the quote at $4,200 covering custom Type N lime mortar for 4 bags at $42 plus 12 replacement bricks at $185 plus 2-day mason labor at $2,400 plus scaffolding rental at $385 plus dump fees plus 18% margin with a 2-day install. Customer sees the breakdown. She signs digitally and pays a $1,260 deposit. Scaffolding sets Friday. Mason starts Saturday morning.
Multi-day job scheduling is what keeps the arc on track without living in your head. Friday afternoon the scaffolding crew arrives at 412 Northgate and sets up the 12-foot scaffolding around the south face of the chimney. Saturday at 7am the mason arrives and mixes 1 bag of custom Type N mortar and rakes out the existing failed joints to 3/4 inch depth and starts pointing. Saturday at 4pm 30 LF is complete with 6 brick replacements done and day-end cleanup is finished. Sunday at 7am the mason mixes 2 more bags and finishes the remaining 30 LF plus 6 more brick replacements completing by 4pm. Monday brings scaffolding takedown and dump trip with 0.6 yards of mortar debris. Lay out each day and crew on the job in Claver so nobody has to ask where the scaffolding is at 7am Saturday. You still call the scaffolding company yourself to confirm the set and the takedown.
Photo documentation is what protects the warranty and gives you something solid to hand an HOA. Claver structures every job around timestamped photos. Pre-job photos capture every damage point and mortar joint condition and brick spalling and the acid-test sample chip identifying the original mortar type. During-install photos show joint raking depth of 3/4 inch and new mortar mix ratio of 1:1:6 by volume and pointing pass with proper joint profile concave for weather resistance and brick replacements with matching wash. Post-install photos show completed work and cleanup plus 24-hour cure status. The customer portal shows the timeline. When the HOA architectural review board asks for proof of the historic mortar match, you hand over the acid-test sample photo and the 1:1:6 mix ratio instead of scrambling to remember it.
Job costing tells you which scope pays. Your $4,200 chimney repointing shows 41% margin for 60 LF and 2-day install and custom Type N mortar. Your $18,000 stone veneer install shows 28% margin because the manufactured stone Eldorado Stone Country Rubble required 4 days of acclimation before install. Your $2,800 brick patch shows 51% margin because the mortar was standard Type N and the access was easy with no scaffolding needed. Your $9,500 stucco re-coat shows 19% because the existing stucco was failing in patches and you ate 6 hours of substrate prep. Now you know which scope to push.
And here is where most masonry shops fly blind regarding marketing spend. You are paying $20 to $45 per click on Google Ads for keywords like brick repointing city and masonry contractor near me. Some clicks become $18,000 stone veneer jobs. Some become nothing. Claver captures the Google Ads click ID when someone visits your site and tracks it through quote to signed contract to final payment. For example, "brick repointing Phoenix" might generate a strong run of clicks and signed jobs worth real money, while "mason near me" generates far more clicks and barely a job. Fund the first campaign harder. Cut the second.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit. AI summaries and app phone line and on-site quoting with mortar-match pricing and mason and scaffolding and dump dispatch and photo documentation and Google Ads ROI. Same plans as every Claver page with no masonry upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
No marketing dance. The questions stucco & masonry owners ask before they sign up.
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