Auto-bill the every-6-week recurring at $95 per groom. Run an 8-stop Tuesday route without a clipboard. Save Murphy the Goldendoodle's exact cut so the next groomer picks up where you left off.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The $1 trial is Starter. Route optimization, two-way texting and job costing are on Crew ($39/mo).
The 5 things that turn a $95 first groom into a $4,940 13-year customer, recurring 6-week auto-bill, route density that fits 8 grooms a Tuesday, online booking that converts at midnight, per-pet records (cut style, temperament, allergies, the snip-spot Murphy hates), and before-and-after photos you can text the owner. All in one app. Built for the tech who's groomed a 95-pound Bernese in a 90° van with no AC running because the dog is terrified of the generator.
Customer signs up for every-6-week recurring at $95. Stripe pulls the card on the day of service and the next groom auto-schedules 6 weeks out. Murphy's owner never has to remember to book. Your $95 groom becomes $823/year per dog, billed automatically.
Route optimization groups appointments by area and builds a tighter route with less drive time between stops. Same labor, more grooms fit into the same day when the van isn't crossing town between every stop.
Embed a booking form. Customer picks dog size (small / medium / large / xl), service (full groom / bath only / nails-and-teeth), preferred recurring frequency, day window. They get an instant quote, pay a deposit, and the appointment lands on your dispatch board. You sleep at midnight. The new-puppy booking lands at 11:34pm.
Murphy: Goldendoodle, 65 lbs, summer cut #5 body / #2 face, doesn't like nail clippers (use the dremel), allergic to oatmeal shampoo (use sensitive skin), drop-off owner Mrs. Park (cell xxx), pickup OK with anyone. When your senior groomer is out, the cover groomer walks in already knowing Murphy.
Every groom: before and after photo, saved to the pet's profile. Text the after photo to Mrs. Park from the two-way inbox, and she can share Murphy's summer cut herself. A great photo people want to share is free marketing you don't have to chase.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Mobile pet grooming is the perfect recurring business inside a service that builds lifetime trust. The customer doesn't think they're booking a $95 groom, they're handing you their family. Get Murphy's cut right at year one and you keep the customer for 13 years until Murphy crosses the rainbow bridge. Get it wrong once and she calls a competitor for the rest of his life.
The shops that win two things differently: they auto-renew the every-6-week recurring (so the customer never has to remember), and they save per-pet records so the cut, temperament, and quirks travel with the dog when groomers change.
Recurring is the engine. Per-pet records are what keep the customer for 13 years.
When Mrs. Park signs Murphy up after the first groom, you set the recurring 6-week schedule once. Stripe pulls $95 on the day of service every 6 weeks. The next appointment auto-schedules and a 48-hour reminder text fires automatically. Mrs. Park never has to remember to book. You never have to chase the renewal. $95 every 6 weeks is $823/year per dog. 13 years of Murphy is $10,700 of pure recurring revenue from one happy first groom.
Route optimization is what can turn a light Tuesday into a full one. Group appointments by area and let Claver build a route with less drive time between stops instead of criss-crossing town. Same van, same labor, more grooms fit into the day.
Online booking catches the Sunday-night puppy-parent. The new-dog owner brought home Murphy as an 8-week-old Goldendoodle Friday afternoon. By Sunday at 11:34pm she's Googled "mobile dog groomer near me" because Murphy already smells like a puppy who hasn't had his first bath. If your only CTA is "call Monday at 9am," she's already booked with the next mobile groomer that has online booking. Claver's widget converts her: she picks medium dog, full groom, every-6-week recurring, Saturday morning. Pays a deposit. Murphy's first groom is on the calendar before she closes the browser tab.
Per-pet records are the part that makes the relationship survive groomer turnover. Murphy: Goldendoodle, 65 lbs, summer cut #5 body / #2 face, ear cleaning and teeth brushing add-on, doesn't like nail clippers (use the dremel), allergic to oatmeal shampoo (use sensitive skin), bandana yes, cologne no, drop-off Mrs. Park (cell xxx-xxx-xxxx), pickup OK with husband Mr. Park. When your senior groomer leaves and Sarah covers the route, Sarah pulls up Murphy's record and walks into the appointment already knowing his exact cut, his quirks, and what he hates. Mrs. Park doesn't notice the substitution. The relationship survives.
And the after photo is the one every dog parent wants. Every groom: before photo (poofy, scruffy, eye-gunked Murphy), after photo (perfectly blow-dried, summer cut, bandana). Saves to Murphy's profile. You text it to Mrs. Park, and she can post it herself if she wants to show it off. That's the kind of word-of-mouth that costs you nothing.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit. AI summaries, app phone line, recurring billing, route optimization, per-pet records, and before-and-after groom photos. Same plans as every Claver page, no grooming upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
No marketing dance. The questions mobile pet grooming owners ask before they sign up.
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