Send a $9,800 LVP whole-home quote in two taps. Dispatch the install crew and the moisture meter the morning materials acclimate. Track which Charlotte ZIP code pays your premium tier.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The $1 trial is Starter. Dispatch, two-way texting and job costing are on Crew ($39/mo).
The five things that decide whether you book the $9,800 whole-home LVP or lose it to the big-box install crew. On-site quotes with sample drops and square-foot pricing. Crew and moisture meter dispatch the morning materials acclimate. Photo records of subfloor and installed condition. Real margin per job for LVP versus hardwood versus tile. And Google Ads ROI on $40-a-click flooring keywords. All in one app. Built for the tech who's laid 1,800 sqft of LVP across a Charlotte split-level with a 3/8-inch slope from end to end.
Walk the home. Measure each room with a laser. Photograph subfloor conditions, transitions, and stairs. Customer picks LVP, hardwood, tile, or laminate from samples. Build the quote in 8 minutes for 1,650 sqft LVP plus transitions and stairs with 14 treads and risers. Add subfloor leveling and dump fees for $9,800 with a 4-day timeline. Customer signs digitally and pays a 25% deposit before you back out of the driveway.
Materials delivered Friday for 48-hour acclimation. Sunday, your tech logs the moisture reading as a custom field on the job. Monday 7am: 3-person install crew dispatched to the address. Use a custom field or checklist item to record the reading before install so you have a record if a plank buckles down the road.
Pre-job: existing flooring and subfloor condition and transitions. During: subfloor leveling and underlayment and install in progress. Post-job: completed install and transitions and cleanup. The customer sees the timeline on her portal. The warranty claim 18 months later closes in your favor because the photos prove the subfloor was prepped correctly.
LVP cost, install labor, subfloor prep, transitions, stairs, and dump fees, tracked per job. See the real margin on a whole-home LVP install versus a hardwood job that needed a slope correction versus a basement job that needed moisture mitigation, so you know which scopes are worth chasing.
Flooring keywords can cost $30 to $60 per click. Claver's Google Ads and Meta conversion tracking follows the click through quote, signed contract, and final payment, so you can see which keywords are turning into real jobs and which are just spending your budget.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Flooring installation is a margin-thin trade with high reputational stakes. The customer compares your $9,800 quote to the big-box install at Home Depot or Lowe's and an Instagram-found contractor's text estimate. Whoever documents the subfloor prep and the moisture readings and the install process wins. The customer's biggest fear is the LVP that buckles in 6 months because someone installed over a wet subfloor.
The shops that win two things differently. They quote on-site with sample drops and measurements so the customer sees the materials and the price the same hour. They document moisture readings and subfloor prep so the warranty claim 18 months later closes in their favor.
The on-site quote is the engine. Subfloor and moisture documentation is what protects the warranty.
When you walk Mrs. Castillo's split-level in Charlotte, the quote builds itself in the app. Walk the great room at 468 sqft, the dining room at 180 sqft, the hallway at 94 sqft, the master bedroom at 310 sqft, the second bedroom at 240 sqft, the third bedroom at 210 sqft, and the basement family room at 148 sqft for 1,650 sqft total plus 14 stair treads. Photograph each subfloor condition with existing carpet to be removed in living areas and existing tile in dining room and OSB subfloor in basement. Customer picks LVP from samples at 7 inches wide with 5mm thickness and attached 1mm IXPE pad in Walnut Reserve. Build the quote for $9,800 including LVP at $4,650 and underlayment and transitions at $385 and stair install at $1,400 and subfloor leveling at $485 and carpet removal and dump fees at $185 and install labor at $2,695 with a 4-day timeline. Customer signs digitally and pays a $2,450 deposit. Materials delivered Friday for Sunday acclimation. Install starts Monday 7am.
Moisture documentation is what protects the warranty and protects you from the Year-2 callback nightmare. Materials delivered Friday afternoon. Sunday morning your tech takes the moisture reading and logs it as a custom field or checklist item on the job, along with a timestamped photo of the meter screen. When the customer calls back 18 months later about a buckled LVP plank, you pull up Sunday's reading and the photos. The documentation proves the subfloor was prepped correctly, so the warranty claim closes in your favor, not yours to eat.
Crew and materials dispatch is the difference between a 4-day install and a 7-day disaster. Build the job as a multi-day sequence, assign the crew, and use a job checklist for the gear that has to go out: rolling saw, moisture meter, leveler trowel set, spacers and pull bar, transition strips, trash bags for carpet removal. The crew lead opens the app and sees the job details, including materials acclimation status, the moisture reading you logged, and the expected install duration, before rolling out.
Job costing tells you which materials and which scopes really pay. Log materials, labor, and prep time against each job and Claver shows the margin. A straightforward whole-home LVP install with no slope issues is going to run a healthier margin than a hardwood job that needed a slope correction and extra self-leveler, or a basement job that needed a moisture mitigation product and extra delay. Once you can see it job by job, you know which scope to push, which to reprice, and which slope-corrected jobs to start turning down.
And here's where most flooring shops fly blind with marketing spend. You're paying $30 to $60 per click on Google Ads for keywords like "LVP installer [city]" and "hardwood floor contractor." Some clicks become real jobs. Some become nothing. On Business, Claver's Google Ads and Meta conversion tracking follows the click through quote, signed contract, and final payment, so you can see which keywords are producing signed jobs and which are just spending your budget, and shift accordingly.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit with AI summaries and app phone line and on-site quoting and crew and moisture meter dispatch and real-time job costing and photo and warranty documentation and Google Ads ROI. Same plans as every Claver page with no flooring upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
No marketing dance. The questions flooring owners ask before they sign up.
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