Book a $295 whole-house clean from your phone in 3 minutes. Auto-renew the annual deep clean before next October. Capture the before and after photos that turn one customer into the whole subdivision.
Start for $1 →$1 for 14 days, then $19/mo. Card required. Cancel any time.
The $1 trial is Starter. Dispatch, two-way texting and job costing are on Crew ($39/mo).
The 5 things that turn a $295 first clean into a $1,180 4-year customer include online booking that converts at midnight, recurring annual auto-bill, before and after photos for the referral chain, route density that fits 8 stops a day, and address notes saved for the pet stains in the master bedroom. All in one app. Built for the tech who has extracted a Shop-Vac of pet-accident water from a wall-to-wall berber.
Embed a booking form. Customer picks rooms (2 / 3 / whole house), add-ons (stairs, area rugs, upholstery, tile + grout). They get an instant quote, pay a deposit, and the job lands on your dispatch board pre-filled. You sleep at midnight. The booking lands at 11:14pm. The clean is on Friday.
Customer signs up for annual whole-house clean + spring upholstery refresh. Stripe pulls the card on the anniversary date and the job auto-generates on the calendar. $295 + $185 = $480/year per address and you never had to chase the renewal.
Tech opens the job, snaps the before for high-traffic darkening, pet stains, coffee splash. Snaps the after when finished. Both save to the customer record, and you email the customer a before-and-after photo report from the job, so she can send the after photo to her own cul-de-sac group chat.
Route optimization sequences the day's stops by drive time so the schedule fits. Say your Tuesday goes from 4 stops with cross-town driving to 8 in the same Houston suburb. Same crew, same fuel, twice the jobs billed.
The pet-stain spot in the master bedroom that needs enzyme. The cat that hides under the dining table. The gate code (1847). The garage door opener under the welcome mat. When your senior tech is out, the cover tech walks in already knowing the house.
Starter is $19/mo. Texting, AI and dispatch start on Crew at $39. The phone line and AI receptionist are on Business at $79.
Carpet cleaning is a recurring-revenue business hidden inside a service that looks one-and-done. The customer thinks they're booking a $295 whole-house clean. The smart shops set them up on annual recurring + bi-annual upholstery refresh and turn that one booking into $1,180 over the next 4 years.
The shops that win the recurring game run three things differently. They convert visitors at midnight without a phone call, they capture the before and after photos that turn one job into a referral chain, and they auto-renew the annual clean so the customer never thinks about when to schedule the next service.
Online booking is where the recurring revenue starts.
Most carpet-cleaning leads come at night. The homeowner spills red wine Saturday afternoon, lives with the stain Sunday, and at 9:47pm Sunday night decides to do something. If your only CTA is call us Monday at 8am, half those leads are booked with your competitor by Monday morning. Claver's booking widget converts the Sunday-night homeowner. They pick whole-house, add stairs and the dining room area rug, get an instant quote, pay a deposit, and the job lands on your Friday dispatch board.
Once you're on-site, the photo workflow builds the referral engine. Tech taps Start Job, snaps the before for traffic-lane darkening, pet stains in the master, coffee splash by the recliner. Cleans the great room, snaps the in-progress shot. Finished, snaps the after for sharp vacuum lines, even color, no shadows. All three save to the customer record, and you email the customer a before-and-after photo report from the job, so she can share the timeline with her own neighbors. A homeowner who shares her own before-and-after photos is doing your marketing for you.
The recurring annual auto-bill is what turns a one-time clean into a repeat customer. Say a customer's first job is a $295 whole-house clean. She signs up for annual renewal at the same price. Stripe pulls the card automatically on the anniversary date and the job auto-generates on your calendar. She never has to remember to call, and you never have to chase the renewal. Add a bi-annual upholstery refresh at year two and that one Sunday-night booking is worth well over a thousand dollars across a few years, without a single follow-up call from you.
Job costing tells you which suburbs pay and which don't. Say a 1,800 sqft single-story in Katy at $295 takes 90 minutes for a healthy margin, while a 4,200 sqft 2-story in River Oaks at $695 takes 4.5 hours because the second floor needs a 100-foot hose pull and the master suite has heavy pet contamination, for a much thinner margin. Track labor and materials against the price on enough jobs and you know which routes to grow, which to reprice, and which to politely walk away from at renewal.
And the address notes mean every detail is saved where the tech sees it. The pet-stain spot in the master bedroom that needs enzyme. The cat Whiskers who hides under the dining table. The gate code 1847. The garage door opener under the welcome mat. The customer prefers heavy-traffic Scotchgard on the entry rug. When your senior tech is out and Marcus covers the route, Marcus walks in already knowing the house and the customer never feels the substitution.
Cancel anytime. 20-minute migration from your current tool.
$19/mo to start. $39/mo for growing teams. $79/mo for the full toolkit with AI summaries, app phone line, recurring billing, route optimization, and address-level notes. Same plans as every Claver page with no carpet upsell.
Every plan includes unlimited jobs, quotes, invoices, and Stripe payments. Texting, AI, dispatch and job costing start on Crew. The phone system and full back office are on Business.
Starter: $1 for 14 days, then $19/mo. · Cancel anytime · Your data exports as CSV
No marketing dance. The questions carpet cleaning owners ask before they sign up.
Weighing Claver against Jobber? See how the two stack up for carpet cleaning shops.