Buyer's guide · 2026

Best CRM for contractors and home service businesses (2026)

The best CRM for a contractor depends on whether you only need to track leads or also run the jobs. Zoho CRM and HubSpot have free plans for contacts, follow-ups and sales pipelines, but they are built for selling, not for scheduling crews. Jobber, Housecall Pro, QuoteIQ, Markate and Claver pair a customer CRM with scheduling, quotes, invoicing and payments.

Claver makes this page, and Claver is one of the options. Competitor prices come from each company's own pricing page, checked September 27, 2026.

What is the best CRM for contractors?

For a contractor who also schedules and bills the work, a field service app with a built-in CRM covers more of the day than a sales CRM does. A standalone CRM like Zoho CRM or HubSpot fits a business that chases large projects through a long sales process. The table puts seven options side by side.

SoftwareBest forStarting priceUsers includedMain tradeoff
ClaverHome-service teams that want the CRM, booking, scheduling and invoicing in one flat price$19/mo2 on Starter, 8 on Crew ($39/mo), 20 on Business ($79/mo)Two-way texting starts on Crew and the lead pipeline is on Business; native apps are coming soon
JobberHome service pros who want one app that grows from solo to team plans$49/mo, or $29/mo billed annually (Core)1 on Core; team plans are priced by team sizeAutomated client notifications start on Connect; two-way texting starts on Grow
Housecall ProResidential and commercial pros who want an established all-in-one platform$79/mo (Basic, 1 user)1 on Basic; 5 on the Essentials team plan ($299/mo)Its pipeline is on Max, the top plan ($349/mo for one user)
QuoteIQOwner-operators who want a CRM made for home service, with quoting and AI tools$29.99/mo (Essentials)1 on Essentials; 2, 4, 10 or unlimited on higher plansMore users means a higher plan; AI features use monthly credits
MarkateOwners who want every feature on one plan and a small fee per employee$49.95/mo ($39.95/mo billed annually)The owner, plus $5/mo per employeeOne plan only, so a solo owner pays the full base price
Zoho CRMContractors who want a sales CRM for leads and pipelines, starting freeFree for 3 users; Standard $20/user/mo ($14 billed annually)3 on Free; paid plans are priced per userBuilt for sales pipelines, not for scheduling crews or invoicing jobs
HubSpotBusinesses that want free contact and deal tracking with room to add marketing toolsFree for 2 users; Starter $20/mo per seat2 on Free; paid plans are priced per seatBuilt for sales and marketing, not field work; Professional adds a $1,500 onboarding fee

Last verified September 27, 2026 from each company's public pricing page: Jobber, Housecall Pro, QuoteIQ, Markate, Zoho CRM and HubSpot Sales Hub. Housecall Pro shows its prices after a short quiz about your trade and team size; the figures here are from its HVAC result. Jobber and HubSpot were running promotional discounts when we checked, so the figures here are their standard rates. Prices change, so check the source before you buy.

Do contractors need a CRM or field service software?

A CRM keeps track of people: leads, contacts, follow-ups and deals. Field service software keeps track of the people and the work, adding scheduling, dispatch, quotes, invoices and payments on top of the customer list. If most jobs close within a few days of the first call, a field service app with a built-in CRM usually covers it.

A general sales CRM earns its place when the sale itself is long: a remodel that takes three site visits and six weeks of back and forth, or commercial bids that move through several decision makers. That is the part Zoho CRM and HubSpot are built for. Once the job is sold, though, someone still has to put it on the calendar, send the crew, bill the customer and collect the payment, and a sales CRM isn't built for that.

  • A sales CRM (Zoho CRM, HubSpot) fits when you have a salesperson or estimator working a pipeline of bids, and the jobs themselves are run somewhere else.
  • A field service app with a CRM (Jobber, Housecall Pro, QuoteIQ, Markate, Claver) fits when the same few people answer the phone, quote, schedule and get paid. The customer record, the job history and the invoices live in one place.
  • Both can make sense for a larger contractor with a dedicated sales team. Check how the two connect before you pay for either.

How we compared these tools

We compared published prices, plan limits and features on each vendor's own site on September 27, 2026. We did not test the apps hands-on or survey their users, so nothing here ranks tools on ease of use or support. Where a feature doesn't appear on a vendor's pricing page, we leave it out instead of guessing.

The seven tools are two general CRMs that contractors often consider and five field service apps with a customer CRM built in. Each profile uses the vendor's own plan names and descriptions. Claver's plan details come from Claver's own product.

What does each CRM offer contractors?

Each profile covers what the tool is, who it suits, what it costs and one real tradeoff. Every price is the vendor's own published figure, and plan names match the vendor's pricing page.

Claver

Claver is field service software for small home-service businesses: scheduling, quotes, invoicing, payments and customer texting, with users included in one flat monthly price. The customer CRM is on Starter ($19/mo, 2 users): customer records with tags, several service locations per customer, property and access notes such as gate codes and pets, a customer portal with no login, and online booking that adds new customers as they book. Crew ($39/mo, 8 users) adds a customer activity timeline, lead source tracking, a two-way SMS inbox that keeps email and texts in one thread, quote follow-up texts and abandoned booking recovery. Business ($79/mo, 20 users) adds a kanban lead pipeline with funnel analytics, auto-reply texts to new leads, a parser for Angi, Thumbtack and Local Services Ads leads, and drip campaigns.

Tradeoff: The lead pipeline is on Business, so a shop that wants deal stages pays $79/mo. Native iOS and Android apps and Tap to Pay are coming soon; today Claver is a web app you install from the browser. It is a newer product with a smaller integration list than Jobber or Housecall Pro, and there is no free plan: it is $1 for 14 days, then $19/mo. The phone system and AI receptionist are on Business only, and the AI receptionist takes booking requests for you to confirm rather than booking on its own.

Jobber

Jobber is an all-in-one app for home service pros to book jobs, quote, invoice and grow. Online booking, a request form and a client hub are on every plan, including Core at $49/mo for one user ($29/mo billed annually). Connect adds automated client notifications and QuickBooks Online and Xero sync, at $199/mo for up to 5 users ($149/mo billed annually). It has native iOS and Android apps, and you can try it free without a card.

Tradeoff: Two-way texting and the custom automation builder start on Grow, which is $299/mo for up to 5 users ($229/mo billed annually). Jobber sells month-to-month, 12-month commitment and prepaid annual plans, so check which one you're signing.

Housecall Pro

Housecall Pro is an all-in-one platform for residential and commercial pros. Its pricing page lists Basic at $79/mo for one user, with online booking, scheduling and dispatch, estimates and invoicing. Essentials ($229/mo for one user) adds a sales proposal tool, membership plans and QuickBooks Online sync, and Max ($349/mo) adds a pipeline, route optimization and open API access. The page shows prices after a short quiz about your trade and team size; these are from its HVAC result. It has a free mobile app for iOS and Android and a 14-day free trial with no card.

Tradeoff: The pipeline sits on Max, the top plan. Team plans start at $299/mo for 5 users on Essentials, and each extra user adds $100/mo. AI call answering is a separate add-on.

QuoteIQ

QuoteIQ positions itself as an all-in-one CRM built by home service contractors for home service contractors. Its feature list includes Pipelines and Deals, MapMeasure Pro for measuring properties, a Virtual Call Team and an AI website builder. Essentials is $29.99/mo for one user, Beginner $74.99/mo for 2 users, Pro $149.99/mo for 4 and Elite $299/mo for 10. It charges no per-user fees and offers a 14-day free trial.

Tradeoff: Adding people means moving up a whole plan, and AI features draw on monthly credits that reset each cycle and don't roll over.

Markate

Markate sells one plan with every feature included: Owner Operator at $49.95/mo ($39.95/mo billed annually), plus $5/mo for each employee. The CRM side is a leads and opportunity pipeline with real-time notifications, and the same plan runs a drag-and-drop calendar, estimates that flow into work orders and invoices, online payments and QuickBooks integration. It offers a 14-day free trial with no card, and there is no contract.

Tradeoff: There is no smaller starter plan, so a solo owner pays the full $49.95/mo base, and the per-employee fee grows with the crew.

Zoho CRM

Zoho CRM is a general sales CRM that competes on price. The Free edition covers 3 users with contact management, follow-up reminders and workflow automation, and needs no card. Standard is $20/user/mo ($14/user/mo billed annually) and adds built-in calling, multiple sales pipelines and web forms that capture leads. Professional is $35/user/mo ($23 billed annually), and Enterprise is $50/user/mo ($40 billed annually), which is the plan that lists QuickBooks integration. There are no contracts.

Tradeoff: Zoho CRM is built for sales teams working a pipeline, not for scheduling visits, dispatching techs or invoicing finished jobs, so most contractors pair it with a field service app. Paid plans are priced per user, so the bill grows with every login.

HubSpot

HubSpot Sales Hub's Free plan covers up to 2 users with no card, and it bundles HubSpot's free marketing, sales and service tools. Starter's standard rate is $20/mo per seat and adds calling and task queues. When we checked, HubSpot also advertised promotional starting prices for Starter of $10/mo per seat on monthly billing and $7/mo per seat on annual billing. Professional is $100/mo per seat billed annually (with promotions from $90), and Enterprise starts at $150/mo per seat.

Tradeoff: Professional requires a one-time $1,500 onboarding fee and Enterprise a $3,500 one. Like Zoho CRM, HubSpot is built for sales and marketing, so jobs, crews and invoices live in another app.

Which CRM should a contractor choose?

Choose by how long your sales take and who does the work. If the same people take the call, quote the job and send the crew, pick a field service app with a CRM inside. If a salesperson works bids for weeks before a job is won, a sales CRM or a field service plan with a pipeline is worth the extra cost.

  • Solo owner who answers every call. Claver Starter ($19/mo, 2 users), QuoteIQ Essentials ($29.99/mo) and Jobber Core ($49/mo, or $29/mo billed annually) keep customers, quotes and invoices together. If you only need a contact list and reminders, Zoho CRM's free plan (3 users) or HubSpot's (2 users) costs nothing.
  • Small crew that texts customers all day. Check which plan has two-way texting. On Claver it starts on Crew ($39/mo for 8 users). On Jobber it starts on Grow, which is $299/mo for up to 5 users ($229/mo billed annually).
  • Remodelers, roofers and others with long sales. Look for a pipeline: Zoho CRM Standard has multiple sales pipelines, QuoteIQ lists Pipelines and Deals, Housecall Pro puts its pipeline on Max, and Claver puts its kanban pipeline on Business ($79/mo for 20 users).
  • Shops that buy leads from marketplaces. Speed to the first reply matters most. Claver Business parses Angi, Thumbtack and Local Services Ads leads and texts new leads back automatically.
  • Growing team that pays per login today. Compare the total for your headcount. Zoho CRM and HubSpot charge per user or seat, Housecall Pro's team plans add $100/mo or $75/mo per extra user, and Claver includes 8 users on Crew and 20 on Business.

For the wider field of tools, see our guide to the best field service software for small business, or compare Jobber vs Housecall Pro directly.

What should a contractor look for in a CRM?

Look for a CRM that catches every lead, follows up without you and keeps the whole job history on the customer's record. Then check which plan has texting and pipelines, how the price grows with users, and whether it connects to your books.

  • Every lead in one place. Calls, texts, web forms and online bookings should all land on a customer record, so nothing sits in a personal phone.
  • Follow-up that runs on its own. Automatic quote follow-ups and appointment reminders win jobs that a busy owner forgets to chase.
  • Two-way texting. Customers often reply by text. Find the plan that includes it and compare that price, not the entry price.
  • Job and property history. Past visits, invoices, addresses, gate codes and notes on one record save a phone call before every job.
  • How it charges for users. Per-seat CRMs get expensive once office staff and techs all need a login. Price your team as it will be a year from now.
  • A link to your books. If you use QuickBooks Online, check which plan syncs with it: Jobber from Connect, Housecall Pro from Essentials, Claver from Crew, and Zoho CRM lists QuickBooks integration on Enterprise.
  • Getting your data out. Make sure you can export customers and jobs as CSV files. Our guide on how to switch field service software walks through the move.

Where these numbers come from

These are the sources we read for this guide, and the date we last read them. Vendor prices come from each vendor's own pricing page.

Software pricing changes often. Check each vendor's pricing page before you buy.

CRM for contractors FAQ

What is a CRM for contractors?
A CRM, or customer relationship management tool, keeps every lead and customer in one place: contact details, notes, past jobs, quotes and follow-ups. For contractors it replaces the phone contacts, sticky notes and spreadsheets that leads get lost in. Some are general sales CRMs like Zoho CRM and HubSpot, and others are built into field service apps such as Jobber, Housecall Pro and Claver.
What is the best CRM for a small home service business?
For most small home service businesses, a field service app with a CRM built in fits better than a sales CRM, because it also schedules, invoices and takes payment. Claver starts at $19/mo for 2 users, QuoteIQ at $29.99/mo, Jobber at $49/mo and Housecall Pro at $79/mo. Zoho CRM and HubSpot suit businesses with a long sales process and a separate tool for the jobs.
How much does a CRM cost for a contractor?
Zoho CRM and HubSpot both have free plans, for 3 and 2 users. Paid sales CRMs are priced per user: Zoho CRM Standard is $20/user/mo ($14 billed annually) and HubSpot Starter is $20/mo per seat at its standard rate. Field service apps with a CRM start at $19/mo for Claver (2 users), $29.99/mo for QuoteIQ, $49/mo for Jobber, $49.95/mo for Markate and $79/mo for Housecall Pro.
Is there a free CRM for contractors?
Yes. Zoho CRM's Free edition covers 3 users and HubSpot's Free plan covers up to 2, and neither needs a card. Both are built for contacts and follow-ups, not for scheduling or invoicing jobs. The field service apps in this guide don't have free plans; they offer trials instead: 14 days on Housecall Pro, QuoteIQ and Markate, and Jobber lets you try it free without a card. Claver is $1 for 14 days, then $19/mo.
Should a contractor use HubSpot or Zoho CRM?
Use one of them if you have a real sales pipeline: bids that take weeks, several people to win over, or a salesperson who needs deal stages and reports. Both start free. If you mostly book jobs quickly and need to schedule, invoice and get paid, a field service app with a built-in CRM does more of the work for one price, and you avoid keeping customers in two systems.
Is Jobber a CRM?
Jobber includes a CRM, but it is field service software first. Every plan has a request form, online booking and a client hub for your customers. Automated client notifications start on Connect and two-way texting starts on Grow. That suits contractors who want customers and jobs in the same app rather than in a separate sales CRM.
Is a field service app better than a CRM for contractors?
For most small contractors, yes, because the customer record connects to the schedule, the quote and the invoice. A sales CRM is better when selling is the hard part: long bids, several decision makers and a sales team that needs forecasts. Some larger contractors run both. Price the combination before you commit, since per-seat CRM fees add up quickly.
Which CRM for contractors doesn't charge per user?
Claver includes 2, 8 or 20 users in flat plans of $19, $39 and $79 a month. QuoteIQ charges no per-user fees but puts more users on higher plans, from 1 on Essentials to 10 on Elite. Markate charges a flat $5/mo per employee on top of its base plan. Zoho CRM and HubSpot price every paid plan per user or seat.

Keep going

Numbers first, software second. When you're ready to compare plans, see what Claver costs.

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